Effective Ways to Build an Online Presence for Your Business
For any business that is operating in today’s day and age, they need to have an online presence. This ‘presence’ is all about how easy it is for someone to find the business online. It can go a long way to building the reputation of the business, as well as helping to increase brand awareness, and offer some visibility to the products or services that your business offers. There are a number of ways to do it, so it will depend on your business what will work best, but having an online presence is a must. People are looking online, and so you need to be on there if you want people to find you. Here are some things to think about.
There is one thing that will remain fairly constant in the online world, and that is search engine optimization (SEO). It is a stellar tactic when it comes to building an online presence. If you want to show up online, as people are looking for things using a search engine, then you need to be on there, and using SEO to your advantage. There are ways to do this, through using your own website and your own content, as well as off-site SEO which is more about the technical side of things, and about getting back links with credible websites. This can all take time, and definitely isn’t instant for results, but can be worth the investment.
Here is a brief breakdown of what constitutes as on-page and off-page SEO, and some insight into what an SEO company assesses and actions to help a business build an excellent online presence.
Onpage SEO concerns elements such as, whether the site is mobile-optimized (available to view across all devices). It also refers to the content on the site. This ideally needs to be easy for readers to understand and simple for Google’s crawlers to index.
Off-page SEO concerns things like a companies’ NAP (name, address phone number). NAP citations must be updated and placed across the internet on relevant directories and social media pages to help expand a business’s online presence. Additionally, off-page SEO includes links to the business’s site, from authoritative sites. Links from trustworthy sites, increase a business’s associations with higher ranking platforms online and is viewed favorably by Google.
Google favors sites that tick all the required boxes for online searchers. Such as, a speedy loading website, that’s user-friendly, and relevant to the customers search. Googles’ algorithms are adapted to serve the audience, to create the best search engine experience and maintain Google’s position as the top search engine in the world.
Make a website
If you want to be able to be found online, then a website is one of the number one things that you need to have. But it isn’t just as simple as building a website and then leaving it. You need to update it on a regular basis for it to really have an impact. It is best for your website to have all of your contact details, as well as show off what your brand is about, with the fonts, colors, and content that is displayed.
Looking for a cheap VPS (virtual private server) could also help when you’re getting your business online. A VPS isn’t the same as a dedicated server, but it does give the illusion of being one. If you or your web developer are able to use a VPS, then they will be able to do anything with it. Plus, you’ll get the technical support and back ups as well. Ultimately, a VPS can be a good solution when you need flexibility, but you’re not looking for your own dedicated hosting server.
Experiment with online advertising
A much faster solution to building up a presence online can be through advertising online. If you have an ad that shows up when someone is searching, then you will be able to build awareness around the brand, and go a long way to increase your visibility online. You can advertise online pretty inexpensively, especially using social media sites, as well as search engines. So think about what you want to advertise, and then you can choose the best platform to promote it.
Categories: Outside Contributors