4 Key Issues You Need To Solve With Your Website

Are you looking for ways to solve issues with your business website? In doing so, you can guarantee that your website is a more powerful tool in your business. Here are some of the issues that you do need to address to guarantee that you unlock more positive results. 

Structure

If you don’t have the right structure, then your customers are always going to struggle to find the information that they need without any delays. This could mean that they don’t get the details that they need to commit to a purchase. It can be the main reason for your high number of abandoned shopping trolleys. Ideally, your business website should follow a three click rule. In other words, a customer should never be more than three clicks away from the page or info that they are searching for on your business website. It’s that simple. It can be quite difficult to alter the structure of a website and you might need the professional support of a digital marketing agency. 

Speed

If your website is too slow, then you are always going to struggle to get the attention that you need. One of the ways that you can avoid issues here is by making sure that you are taking steps to speed up loading times. No page on your site should take more than a few seconds to load, regardless of the device a customer might be using. That means that you do need a mobile responsive design. You also need to make sure that you are reducing the data usage on each page. This will guarantee that different pages load more rapidly on your business website. 

Poor Content

Content is still king in terms of marketing. You need to make sure that the content you provide on your site does provide the benefits that you need. For instance, you might want to consider ensuring that the content for your site looks incredible. If you are using photography on your business website then you could hire a professional photographer. You could also think about making your content more dynamic and immersive with video footage that plays in the background of your website’s home page. It can be a great way to introduce customers to your business brand. 

No Guidance

Finally, if you want to make sure that you are getting the results that you want with your business website, then you need to make sure that you are guiding customers to take the right action. The easiest way to do this is always going to be by using the right CTAs. Calls to action must be carefully considered to ensure that they provide the maximum level of impact. 

We hope this helps you understand some of the key issues that you are going to need to solve with your website. If you take the right steps here, then you can guarantee that you do see the high levels of traffic that you need while also hitting the right number of conversions in your company model at the same time.