Here Are The Current Trends In Podcasting You Need To Know

Are you just dipping your toes into the waters of podcasting? If so, it’s worth exploring the latest trends on the market. These are some of the possibilities that could be relevant to you. 

NFTs

Could podcasts attract NFT investors? It’s definitely seeming like more of a real possibility. NFTs or non-fungible tokens are essentially digital tokens that allow individuals to own a specific asset. This can refer to a wide range of assets from digital artwork to domain names of websites. As such, it’s not that much of a stretch to think that people will start buying NFTs for specific podcasts that they like or consider to have value. Understanding ERC20 tokens and similar crypto currencies is crucial to knowing how this could work. It’s something to consider once your podcast develops a strong base of fans. 

Advertising 

Advertising is becoming more common in different podcasts but that’s not all. Research shows that advertisements are also more widely accepted by users and listeners too. That’s great news because it’s the main way that you monetise your blog and start making a profit. When you are exploring advertising options, it needs to connect with your brand. If it’s too random or doesn’t fit with your target audience, then it’s going to become more of an issue and this will also limit the value of the ad itself. You need to choose the connections you make with businesses carefully. 

Data-Driven 

If you are looking to improve your podcasts, then you need to think about how you can make them far more data driven. There are a few ways that you can do this. It’s worth noting that 80% of users will listen to a full podcast and that means that they are highly engaged. This is great news however there is certainly going to be room for improvement here. You need to explore what your target audience is interested in and what’s going to matter to them. You should also work to build detailed listener personas which are similar to buyer personas. 

Voice Search Podcasts 

When you are creating your podcast, it’s important to think about how customers are searching for them online. Of late, there has been a substantial shift in the way that people complete searches online. Specifically, you need to think about the impact of voice searches. New tech has made voice searches easier and far more popular. With clever voice SEO tactics, you will be able to guarantee that you boost brand awareness for your podcasts. This year will even see Google allow users to access and listen to podcasts directly within the SERPs.

New Niches 

Finally, if you have a fresh idea for a podcast then now is certainly the perfect time to start exploring it on the market. Research shows that there is a thirst for new niches in the podcast world. A key focus right now is on podcasts related to sustainability as well as environmentally conscious living. Don’t forget there are still under one million podcasts currently active right now. So, this means that there are fantastic opportunities for people who are willing to explore new topics that might not have been covered before. The more unique your podcast is, the easier it will be to find an audience without a heated competition.