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Matt Sweetwood

Matt Sweetwood is known for his innovative and transformative ideas as a marketing, social media and business-development consultant. He has experienced professional and personal success as an award-winning marketer and CMO club member and as president of Unique Photo, through his reinvention of the modern camera superstore. Sweetwood is currently writing his first book, Man Up, and is a regular contributor on national TV and to several publications in the business, social media, marketing. parenting, ethics and politics arenas.

No Friggin Way I’m Taking Them to Chuck E. Cheese

I got my get-out-of-jail-free card by just following the advice of the famous philosopher, Nike: “Just do it.” I couldn’t quit my job. There was no one else to do it, so I just put my head down and worked my ass off all over the place. I needed to be a dad, and dads do things with children that are perfectly good and are perfectly acceptable to me.

Chronic Parent Syndrome and Multitasking on Steroids

One of the personality traits that successful parents develop is the ability to multitask. I don’t mean the normal kind of multitasking that one does at work where you complete an expense report while on the phone with the copier salesperson. I mean the kind of “multitasking on steroids” that allows you to handle multiple children at varying age levels, while having little sleep for extended periods of time.

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