If you are not using your personal Facebook as a tool to build awareness for yourself or your company’s brand, you are missing out on arguably the world’s most powerful, free marketing tool. Facebook is used by more than half of the world’s online population…
Matt Sweetwood is known for his innovative and transformative ideas as a marketing, social media and business-development consultant. He has experienced professional and personal success as an award-winning marketer and CMO club member and as president of Unique Photo, through his reinvention of the modern camera superstore. Sweetwood is currently writing his first book, Man Up, and is a regular contributor on national TV and to several publications in the business, social media, marketing. parenting, ethics and politics arenas.
I remember looking at them back then and imagining a future when all of them had graduated from college. They would all be on their own, financially independent, married and with children. I thought of them scattered across the country…
I grew up in the New Jersey suburbs with typical boyish aspirations of being a football player, astronaut, fireman or Olympian. I didn’t consider growing up to be a leader. But it happened somehow… So here’s why I lead:
Operating a photo retail store is hard. It’s hard work with long hours. It’s hard to make sales. It’s hard to find good employees. It’s hard to keep expenses down.. it’s just damn hard to make a profit—which if you could, would make everything else less hard.
I was determined to follow a different path and not allow history to repeat itself – for the third time. I had 13 years and a lot more life experience under my belt, which gave me the strength and wisdom to develop these 10 habits to direct me to happiness and success after divorce:
President Obama gave a widely anticipated speech on taking executive action to reduce gun violence. While declaring the validity of the 2nd Amendment, he proposed closing the loopholes in the buying of guns without background checks.
It’s hard to believe that a whole year has passed since they were married last December in Israel. I recall sitting on the 10 hour flight reminiscing about what happened over the past 19 years of caring for her and her 4 siblings as a single and sole parent.
I have to admit, I had no idea the 2015 Miss Universe pageant was taking place this past Sunday. I found out about the contest when video replays hit the Internet. The big story was host Steve Harvey mistakenly naming Miss Colombia, Miss Universe, instead of the real winner, Miss Philippines.
I have spent the last 19 years raising my kids by myself, which has taught me more than I could ever possibly write about what is really important. So in the holiday spirit, I share the 12 things I wish for this coming year.
Simply put: all our customers were going out of business, our product was losing margin, and our competition was growing in number, capability, and size. I had to do something or my family’s 60-year-old business would also be done.