In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.
Microsoft Corp. has agreed to buy LinkedIn Corp for a whopping $26.2 billion dollars. This combines the software giant and its cloud services with the world’s largest online professional network. It’s Microsoft’s biggest deal ever – by far. So who would the winner in this mega-deal be?
Let’s say you are applying for a new job. You have a professional resume, a complete LinkedIn profile and you have lots of experience for the position. You wait to be called in for an interview but the call never comes. What could have happened?
LinkedIn is the most widely used business networking site on the planet with more than 433 million worldwide users, including 128 million in the United States. They have a monopoly on the professional networking world, until now…
I check my email multiple times an hour and my typical reply time is less than 30 minutes – unless I am very indisposed. When I ran my company, I had a communication rule that said every email had to be responded to within 4 hours – or else. So it came as a big surprise to me…
Job seeking has changed a lot over the past few years. Gone are the days of waiting for the Sunday newspaper to scour the job section for new opportunities. So, do you need to use social media to find a new job? Does having a powerful personal brand give you an edge in the job market?
Throughout our business and personal lives we are faced with dilemmas that place us in a win-lose. They force us to choose between saving one person’s job while costing another’s; causing one person to lose money while another gains; and hurting one friend while helping the other.
If you are not using your personal Facebook to build awareness for yourself in the job market, you are missing out on a very powerful and free branding tool • 19% of companies had sourced new hires from Facebook and about 25% of HR professionals thought it was important to be on Facebook.
If you are not using your personal Facebook as a tool to build awareness for yourself or your company’s brand, you are missing out on arguably the world’s most powerful, free marketing tool. Facebook is used by more than half of the world’s online population…