This is a short and focused part of my interview with WNPV Radio about beBee.com and how to make a resumé that stands out
BeBee is an advertising-supported social network that wants to make online job search and personal branding easier for students and others.
In Profit from Education II, I address the steps, tricks and techniques a photo retailer should take to build an effective and winning education curriculum.
If you can’t get engagement on your social media posts, get your employees to help. Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.
On LinkedIn, on your birthday, the present they give you is a deluge of messages from you connections IN YOUR MESSAGE INBOX. Add that to the spam messages you get daily and the people thanking you for endorsements you actually didn’t give and you have an inbox that is fried.
As a result, I have had a full schedule of high pressure power business meetings. Those who have participated in these kinds of meetings know how they typically go. You meet in some nondescript conference room, shake hands, greet each other, small talk for 30 seconds and get to the business at hand. When the business is done you shake hands and head off on your merry way.
In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.
Microsoft Corp. has agreed to buy LinkedIn Corp for a whopping $26.2 billion dollars. This combines the software giant and its cloud services with the world’s largest online professional network. It’s Microsoft’s biggest deal ever – by far. So who would the winner in this mega-deal be?
Let’s say you are applying for a new job. You have a professional resume, a complete LinkedIn profile and you have lots of experience for the position. You wait to be called in for an interview but the call never comes. What could have happened?