If you can’t get engagement on your social media posts, get your employees to help. Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.
On LinkedIn, on your birthday, the present they give you is a deluge of messages from you connections IN YOUR MESSAGE INBOX. Add that to the spam messages you get daily and the people thanking you for endorsements you actually didn’t give and you have an inbox that is fried.
As a result, I have had a full schedule of high pressure power business meetings. Those who have participated in these kinds of meetings know how they typically go. You meet in some nondescript conference room, shake hands, greet each other, small talk for 30 seconds and get to the business at hand. When the business is done you shake hands and head off on your merry way.
In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.
Microsoft Corp. has agreed to buy LinkedIn Corp for a whopping $26.2 billion dollars. This combines the software giant and its cloud services with the world’s largest online professional network. It’s Microsoft’s biggest deal ever – by far. So who would the winner in this mega-deal be?
Let’s say you are applying for a new job. You have a professional resume, a complete LinkedIn profile and you have lots of experience for the position. You wait to be called in for an interview but the call never comes. What could have happened?
LinkedIn is the most widely used business networking site on the planet with more than 433 million worldwide users, including 128 million in the United States. They have a monopoly on the professional networking world, until now…
I check my email multiple times an hour and my typical reply time is less than 30 minutes – unless I am very indisposed. When I ran my company, I had a communication rule that said every email had to be responded to within 4 hours – or else. So it came as a big surprise to me…
Job seeking has changed a lot over the past few years. Gone are the days of waiting for the Sunday newspaper to scour the job section for new opportunities. So, do you need to use social media to find a new job? Does having a powerful personal brand give you an edge in the job market?
