The importance of maintaining positive relationships with existing customers is a crucial element of long term success for businesses.
Fast, reliable, efficient, and effective customer service can be the difference between your company being a winner or loser in today’s highly competitive marketplace.
If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural disasters killing camera production and supply wasn’t bad enough, we had Amazon adding same-day delivery to major markets—trying to compete directly with the instant gratification one gets from buying locally.
Simply put: all our customers were going out of business, our product was losing margin, and our competition was growing in number, capability, and size. I had to do something or my family’s 60-year-old business would also be done.