Matt Sweetwood among Brand Quarterly’s ’50 Marketing Thought Leaders Over 50 in 2016′!
If you can’t get engagement on your social media posts, get your employees to help. Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.
On LinkedIn, on your birthday, the present they give you is a deluge of messages from you connections IN YOUR MESSAGE INBOX. Add that to the spam messages you get daily and the people thanking you for endorsements you actually didn’t give and you have an inbox that is fried.
In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.
LinkedIn is the most widely used business networking site on the planet with more than 433 million worldwide users, including 128 million in the United States. They have a monopoly on the professional networking world, until now…
If you are not using your personal Facebook as a tool to build awareness for yourself or your company’s brand, you are missing out on arguably the world’s most powerful, free marketing tool. Facebook is used by more than half of the world’s online population…
Operating a photo retail store is hard. It’s hard work with long hours. It’s hard to make sales. It’s hard to find good employees. It’s hard to keep expenses down.. it’s just damn hard to make a profit—which if you could, would make everything else less hard.
Simply put: all our customers were going out of business, our product was losing margin, and our competition was growing in number, capability, and size. I had to do something or my family’s 60-year-old business would also be done.