Matt Sweetwood

Matt Sweetwood

Matt Sweetwood is well known for his innovative and transformative ideas in marketing, social media, and business development. Matt is currently U.S. CEO & CRO of beBee, Inc., a new professional social network that helps build successful personal brands. He served as President of Unique Photo®, NJ’s premiere Camera Store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over fifty US and International Trademarks for both language and design at Unique Photo, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA.

However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is the creator of the Man-Up Project, helping other men though fatherhood and life. Over the past two decades, he has become the nation’s leading advocate for single dads everywhere. In 1996, after his wife’s personality took a turn for the worst, Matt was awarded full custody of their five children ages 18 months to 8 years old. Since then, he raised his children on his own, gaining expertise in a range of single parenting and custody issues, including dating while caring for children and the legal, social, academic, and institutional prejudices against men who are single parents. Today Matt’s children are grown, and he is currently writing his first book, Man-Up, a free-ranging and heartfelt memoir of his experiences

Matt has appeared as a regular contributor on Fox News, NBC Today Show, CBS TV, News 12 NJ, PIX11, and other high-profile programs. He has also spoken publicly for organizations like Panasonic, Canon, PMDA, Microsoft, NJ Devils Hockey and BMW CCA, and is a member of the prestigious CMO Club.

Matt’s many charitable endeavors include Chairman of the Board of Directors at both The Aish Center, a spiritual/educational non-profit and The Josephine Herrick Project, a nonprofit that uses photography to enhance the lives of those in need. Matt was honored by The Aish Center with its 2014 Continuity Award.

Proving his contention that single dads can lead exciting, balanced lives, Matt is a die-hard NJ Devils’ hockey fan, an advanced auto racer with the BMW Club, and of course, an avid photographer. He is sponsored by Panasonic® in his photographic endeavors as a Lumix Luminary. He received his BA in mathematics from Rutgers University and MA in theoretical mathematics from the University of Pennsylvania and his PH.D. in computer science from Warnborough College


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