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Photo by Irina Smirnova

Matt Sweetwood

CEO • Thought Leader • BIG LIFE Coach • Lumix Photographer

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Matt Sweetwood is well known for his innovative and transformative ideas in marketing, social media, and business development. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program.

However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is the creator of the Man-Up Project, helping other men though fatherhood and life.

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