If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural disasters killing camera production and supply wasn’t bad enough, we had Amazon adding same-day delivery to major markets—trying to compete directly with the instant gratification one gets from buying locally.
In Profit from Education II, I address the steps, tricks and techniques a photo retailer should take to build an effective and winning education curriculum.
Operating a photo retail store is hard. It’s hard work with long hours. It’s hard to make sales. It’s hard to find good employees. It’s hard to keep expenses down.. it’s just damn hard to make a profit—which if you could, would make everything else less hard.