Matt Sweetwood is known for his innovative and transformative ideas as a marketing, social media and business-development consultant. He has experienced professional and personal success as an award-winning marketer and CMO club member and as president of Unique Photo, through his reinvention of the modern camera superstore. Sweetwood is currently writing his first book, Man Up, and is a regular contributor on national TV and to several publications in the business, social media, marketing. parenting, ethics and politics arenas.
Growing a small business from a startup, into something that turns a profit, makes you a steady income, and consistently attracts new customers and sales, takes investment. Investment not just of money, but also of your time and effort.
Making everything as easy as possible for you when it comes to admin and the day-to-day running of your business. Will improve your chances of success. You shouldn’t waste time dealing with small tasks that can either be delegated or automated.
Setting up in business on your own often feels like the opportunity to make a living from doing what you love. However, for many business owners, the passion for the work they love can be dulled by the day to day running of their business.
The only way to honestly know the mental load of your partner is to share everything – and we mean everything.
You don’t necessarily need to succumb to the convention, which says it should be a journey through hell. So how can you make it a less arduous process? We take a look at a few ways below.
If you’re going to run a small business, you’re going to have to lay focus on marketing. It’s absolutely essential for any business’ success – big or small.
There are some skills that you should have when you run a business. The great news is you have the time to learn them as you go. Starting small gives you the benefit of taking training classes, learning from peers, and learning by doing.
Over 80% of consumers will research your website online before they make a decision as to whether they will use your company. If your website doesn’t appeal to them and what they are trying to achieve, you a guarantee that they will switch off instantly and go elsewhere.
Let’s face it; relocating your business will cause some disruption to the operation. Whether you’re moving down the road to a bigger unit or across the country to a new marketplace, the practicalities must not be overlooked.
Maybe it’s time you hired a psychologist to work for you, because it seems like behavior is a massive part of consumer trends. We’ve all got unique personalities, different ways of thinking and thus we all act differently too.
