Author Archives

Matt Sweetwood

Matt Sweetwood is known for his innovative and transformative ideas as a marketing, social media and business-development consultant. He has experienced professional and personal success as an award-winning marketer and CMO club member and as president of Unique Photo, through his reinvention of the modern camera superstore. Sweetwood is currently writing his first book, Man Up, and is a regular contributor on national TV and to several publications in the business, social media, marketing. parenting, ethics and politics arenas.

“I Am Not A Rock” – Speaking @ Dad2.0 Summit

When one parent is a family’s sole source of emotional stability, either alone or in a couple, the burden can take a heavy toll. Next week at Dad 2.0 Summit in San Diego I’ll be talking on a panel about the best resources for maintaining your stamina and your sanity, as well as the best alternatives when none of those is an option.

12 Things Photo Retailers Should Do in 2017

If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural disasters killing camera production and supply wasn’t bad enough, we had Amazon adding same-day delivery to major markets—trying to compete directly with the instant gratification one gets from buying locally.

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