How Can You Increase Traffic To Your Website In 2022?
One of the biggest mistakes and ill-assumptions regarding the online space in the last ten years came from those who believed social media would totally outdo the need for websites. Sure, while many more businesses have Facebook pages and other free platform profiles than they might have organized websites with good web design, the need for a solid web platform you have full creative control over can be worthwhile.
With a website, you get to define the degree of interactability, the scope of your content, the potential features listed therein, and just who might have access to certain pages. Twitter and other social media apps have their benefits, for instance, but even brands can find themselves at the mercy of the social media discourse if they’re not careful.
So – you’re planning to build your website from the ground up. But how can you increase traffic to such a platform in 2022 and beyond? In this post, we hope to discuss that and more. After all, the more you can invest in your web presence on your own terms, the less you have to rely on the whims of third party companies:
Run A Business Blog
Running a business blog can inspire organic visitors to find your website and to regularly re-visit it. Note that the posts you push don’t have to be advice columns or anything to do with business insight at all, it might have to do with your given industry and news therein, as well as keeping customers abreast as to the goings-on of your firm.
For instance, it might be that you run a small firm out of your garage, restoring classic cars in the best possible way. A photoblog with updates may help you showcase the good work you do with care, and with sharing those pictures on your blog and backed up by social media posts, you may gain a small, niche, but dedicated readership. Furthermore, you’ll be putting keywords and rich content ont your site which can help with search-engine-optimization tactics – provided said images are compressed correctly and the website is quick to load.
Use Rich Media In Your Posts
It’s good to make sure that any posts you make have a diverse arrangement of content so that reading such pages feels interesting and informative. From YouTube video embeds to images, from audio clips to news updates, making sure that your social media channels revert back to your website often and that your company understands the use of being consistent in your online approach, you will be able to generate traffic with a value-added approach as opposed to expecting or feeling entitled to that exposure.
Leverage SEO As Appropriate
It’s healthy to make sure you utilize SEO in the best possible manner. Search engine optimization is a set of techniques designed to help you raise the search engine ranks in your local area. This is achieved through a combination of posting good content, using worthwhile keywords and keyphrases that describe what you’re offering, as well as raising your authority through backlinking.
This approach can also be aided by making sure you use an SEO content farm and agency to better systemize this approach over time, rather than considering a one-and-done scenario to be enough. If you can hit on all these points, then you’ll be in the best possible place to prosper. This, coupled with the chance to buy organic web traffic, can really give your firm the kick it needs to get started.
Link To Your Website From Social Media Channels
It’s important to use social media posts that support what you’re trying to do online, as these platforms are a great place to update your audience, and to make sure you’re exposed to the general public who might not find your website as easily.
Yet it’s also important to make sure you have the right justifications for regularly linking to your website from said social media channels. This might involve the aforementioned blog posts, or perhaps promotions, discussions of new features, and more. The goal is to make sure that people know you have a website, even if that just means offering a 20% discount from a first-order if someone subscribes to your web newsletter that weekend. This way, traffic aimed towards your website will be so much easier to curate.
Make Your Website Useful & Easily Navigable
It’s one thing to secure that first visit, but if the experience we offer is less-than-enjoyable than we’ll never gain those repeat hits. For some businesses, just making sure the pictures, product descriptions and specifications of each product are properly implemented is essential.
For others, it might be that ensuring images are compressed and a proper design templates have been used can enhance navigability, and how quick pages are to load. Of course, one of the major takeaways here is to make sure your website is compatible with mobile devices, because more people use their portable devices to interact with the internet on a daily basis than any other device.
Of course, some websites are just window dressing for a firm, but when you implement true utility, that’s when people start coming back. From providing subscription and account management utilities that are totally private without reasonable data collection standards, outlying your full menu online, or making sure that customers can pay for a product and choose their delivery date using a range of accepted currencies is key.
This way, the vital convenience and day to day integration the best services have for us can be relied upon, as we take inspiration from such formatting to define our own web presence. If you’re not entirely sure what two vital functions your website serves, it could be that going back to the drawing board is ideal, if only for now.
With this advice, we hope you can increase traffic to your website in the best way, from 2022 and beyond. Who knows what achievements you may have achieved online in the next year?
Categories: Outside Contributors