Tag: CMO Club

What I Learned at a Marketing Event About Being a Dad

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And then our keynote speaker, Vicente Fox, the former President of Mexico spoke. What, I wondered, would his talk have to do with clever marketing? “There’s no limit to what you can do in your life with a purpose,” he said, “but it is a purpose that has to be…

Nationwide Super Bowl Ad is NOT On Our Side

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I think it’s fair to say most of us were shocked when we saw the Nationwide 2015 Super Bowl Commercial, “Make Safe Happen.” It’s pretty risky business to have a child in an ad who speaks about missing out on the best moments of his life because he died in a preventable accident.

Does Being a Parent Make You a Better Marketer?

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The urgency I felt when my own children were suffering, unproductive and unhappy was greater than keeping my own job. This was a real creative problem unlike anything I knew before because the solutions are not linear. I had significant problems occur every day. They had to be solved.