Simply put: all our customers were going out of business, our product was losing margin, and our competition was growing in number, capability, and size. I had to do something or my family’s 60-year-old business would also be done.
And then our keynote speaker, Vicente Fox, the former President of Mexico spoke. What, I wondered, would his talk have to do with clever marketing? “There’s no limit to what you can do in your life with a purpose,” he said, “but it is a purpose that has to be…
I think it’s fair to say most of us were shocked when we saw the Nationwide 2015 Super Bowl Commercial, “Make Safe Happen.” It’s pretty risky business to have a child in an ad who speaks about missing out on the best moments of his life because he died in a preventable accident.
The urgency I felt when my own children were suffering, unproductive and unhappy was greater than keeping my own job. This was a real creative problem unlike anything I knew before because the solutions are not linear. I had significant problems occur every day. They had to be solved.