What’s in a name? Everything. It’s not enough to have a great product idea…
How many more pens with your favorite coffee shop’s logo on them can you really still use?
As long as your customers and clients interact and engage online, your business enterprise needs to be in this space to interact with them.
The brand you create is the foundation of your business. It’s what separates you from competitors and gives you a competitive edge in the marketplace.
A personal brand incorporates your experience, personality and characteristics, but it also tells the world who you are and where you’re headed.
Most entrepreneurs get cold sweat running down their spine when they hear the word liability. The state of being responsible in the eye of the law for something, as per the definition, is generally bad news for businesses.
Your brand is your company’s personality. It helps to distinguish you from other companies out there and it can include everything from visual branding (e.g. logos, colours) to your tone of voice.