All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.
If you are not using your personal Facebook to build awareness for yourself in the job market, you are missing out on a very powerful and free branding tool • 19% of companies had sourced new hires from Facebook and about 25% of HR professionals thought it was important to be on Facebook.
If you are not using your personal Facebook as a tool to build awareness for yourself or your company’s brand, you are missing out on arguably the world’s most powerful, free marketing tool. Facebook is used by more than half of the world’s online population…
