With so many business focused on making sure their online is appeal is ticking all the right boxes, it’s very easy to forget that there are still very many offline, physical shop fronts that are under the same pressure to get their appeal just right.
If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural disasters killing camera production and supply wasn’t bad enough, we had Amazon adding same-day delivery to major markets—trying to compete directly with the instant gratification one gets from buying locally.
Operating a photo retail store is hard. It’s hard work with long hours. It’s hard to make sales. It’s hard to find good employees. It’s hard to keep expenses down.. it’s just damn hard to make a profit—which if you could, would make everything else less hard.