Offline Marketing Strategies that Will Support Your Online Brand
In the business world, digital or online marketing is what is taking things by storm. It has become the go-to platform that most businesses are getting behind. They can see the value that it has and the value that comes from this way of marketing their business. When you compare it to traditional marketing like billboards and TV adverts, online efforts can seem much easier in executing, as well as being easier to measure. With the fact that in a lot of cases online marketing can often be less expensive, it is a no brainer that people choose these online methods to boost their business.
Even with all of that, there are still many traditional offline marketing tactics, that today, can be effective at helping you to build and support your online brand. In fact, marketing strategies that are going to deliver the greatest impact, are the ones that will use a combination of both online and offline techniques. So here are some of the offline marketing methods that still have value today, and can be worked alongside your online efforts.
There is no getting away from the value that having a face-to-face connection has; it still plays a valuable role in marketing. But you can still help to drive traffic to your website, as you can share your business card and get your brand name out there, as the people you have met can then go back and look your business site up, allowing them to learn more about you. The old adage or being able to put a face to the name still stands, and it works to remove a certain level of abstraction from your brand, making it all seem much more and approachable. It is important to choose your opportunities wisely, though. Look for people and organizations that are going to be those within your target audience, as that will help you to have the most bang for your buck. If you want to take networking to a new level, then you could look at speaking at events or conferences.
Conferences and Trade Shows
Things like trade shows and conferences can be a great way to network with prospective buyers, as well as getting to know other industry leads. This can be great to attend, but you could also look to showcase at a trade show, to really get your business name out there. If you choose to do this, then make sure that you look for ways for customers and competitors to have your brand name in their home. It could be a small goody bag for everyone that visits, or perhaps you could get some custom car air fresheners to give out, all branded with your logo. You can give out leaflets and materials for prospective buyers, as well as get chatting to the people that could help you to be a speaker at an event. So it is all a kind of networking, but just in a different way.
In business you are likely to have heard all about cold calling, and how it can be an effective technique. But warm calling is something that can be a little different. Calls are something that are much more personal than sending out emails, simply because phone calls require an instant response. Of course, it can go one of two ways. But warm calling calls are unlike cold calls, as they have been shown to deliver a better-quality results than cold calls do. A warm prospect is talking about someone who knows about your business but has been exposed to you or your leadership, for example. This might be the people that follow you on social media or the people that are signed up to your email list. They know about the business but might have only purchased from you or used your business once or twice. Warm calling is what businesses can use as an opportunity to offer the person on the end of the line something valuable, and something that could convert a sale, or at least get them back onto your website.
Combining strategies for better results
The good news is that you don’t have to just do one or the other; you can use both online marketing and offline marketing to suit your business and your needs, as well as working to what your ideal customer would want. In many ways, using a combination of both can be really powerful. So combining the two ways of doing things, you can actually help to bring your marketing full circle, and help to increase the visibility of your business, as well as attracting more attention to your business online too
Categories: Outside Contributors