Why your Business Could Benefit from Great Product Development
If you are a product-driven company, having an efficient product development system in place is vital for the success of your products now, and in the longer term. But, what goes into a good product development system?
What is Product Development?
Put simply, it is the entire process of making your product, from the market research at the start to the manufacturing and the packaging at the end. Within product development, you have many different branches and mechanisms. One of them is product design. This is the process of building the form and the function of the product. Does it do what it was intended to do? The other part of that is industrial design, and that is the process of mass-producing a product or producing a product that happens to use industrial-type processes in order to create it. Companies like Apple and more are notorious for their great product development system, being able to create products like the iPod, iPhone and iPad, all in the space of one decade. But, what mindset do you need to have a successful product development system?
Creativity is the driving force for creating new products. The products are a by-product themselves of creativity. If there was no creativity the product wouldn’t even exist, and this article would be useless.
Companies that do something in a novel or original way always break the mold and get people talking. Using the example of Apple again, they were the first to make white headphones for their iPod instead of the industry-standard black. That simple change alone made them a cultural staple of the modern world, with many companies now using white as an industry standard. You do not need to be complicated to be novel.
Efficiency is key for saving time and for saving money. It would ideal in a business sense to create three culturally iconic products in the space of ten years, but this is a rarity and not failure if you haven’t achieved this before. Having a well-motivated team working the product development system is key for keeping skills within your business, not having to train new people how to work with your system, and also are most likely to create more great products in a shorter space of time. All of these factors combined lead to higher sales and greater profit margins.
How does This Impact my Business?
This impacts your business greatly. A poor product development system within your company could lead to a damaged brand and a high turnover rate in the long term. Being able to build and create new and innovative products in a saturated world like today, is key to staying successful and relevant in the business world.
Things To Keep in Mind
This concludes this small guide, but something to always keep in mind is doing what works for you. The way Apple run and set up their product development teams is not automatically the standard way of achieving success. Adapt, change, and work with what is best for your business and when you start to see the rewards at the end once the product is launched, then stick with it!
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