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Maximising Your Sales Opportunities During The Covid-19 Pandemic: How You Can Do It

Maximising Your Sales Opportunities During The Covid-19 Pandemic: How You Can Do It

Starting a business is a great thing to do, and as an entrepreneur it is one that you may have had a lot of ambition for before getting to this stage. However, no matter how great you are, how on point your business plan is, and how much of a sales machine you happen to be, your business, your product or service, needs exposure. Right now more than ever, your business might be struggling. No one would have had the foresight to plan for such an event and global pandemic that we all find ourselves in and the truth is some businesses are going to struggle because of it. There will be businesses that can thrive in this sort of event. After all, they may need products or services that are able to continue. However, no matter what your business is you can still maximise sales opportunities for your business and make money. But the trick is getting the right exposure for your business and diversifying your income opportunities. So here are some of the things to try to help you do that. 

Image by Rudy and Peter Skitterians from Pixabay

Using social media

Social media is one of the best ways to share and market your business these days, with at least 70% of people with a facebook profile checking their feed at least once a day. Right now, even more than the average are spending time online browsing their social media platforms and sharing what they are up to. Just look at the rise in Instagram usage and the sudden increase in popularity of Tik Tok. There are a lot of potential customers and clients out there that you can still reach out to, and so ensuring that you have a decent presence online is now more important than ever before. But how do you extend your reach and increase your following? There are many different ways to do this but the main basis is to be consistent with your posts and content, share interesting things and insight as well as sales pitches, and engage with your audience by responding to comments and direct messages. You might also want to think about alternative ways to market your products and deliver the products and services you provide, taking into account new guidance such as social distancing. It can help your business to thrive under difficult circumstances. It can be quite slow to begin with, but an organic following will serve you well in the future.

Diversify your income opportunities 

It is uncertain right now, and so you may not be able to rely on the normal way that you would do business. So what can you do instead? Now is the time to diversify your business income options and look at alternative ways to keep the money and profits coming in. After all, you don’t want your business to become a casualty of Covid-19. Instead look at your current business plan and diversify the way in which you deliver products and services. This might mean taking into account new social distance measures, contactless delivery or offering up alternative deals to entice people back to buying. It could be that you utilise your website and create a blog from it, adding affiliate links and new advertising options to help increase income that way. This is when platforms like Revcontent can prove very useful, helping you to diversify in the way that you showcase content online. You could look at creating new products and services with the current pandemic in mind. Offering digital products for example instead of things that are physical. If you take the time to look at what you can do, you will start to see other avenues you can explore to help keep your business afloat. 

A technology refresh can help make a difference 

When it comes to the right exposure you also need to think about things such as the technology that you use, the security, the data management side of things and compliance. So it might be a good idea to start thinking about changing these things. It could be that you have more time than usual, so you might want to start ticking things off the list. It could be refreshing your contact and email lists, setting up new newsletters to email out or working on your set up from home. There are some great deals out there right now as other businesses try to maximise their income opportunities. So it could be a great opportunity to invest in some new items that will help your business to thrive under these stressful times. The right technology and software on your side can make other aspects of your business far more easier to manage and move forward. 

Taking advantage of the local community 

There has been a change in the way people shop and source things, and more people are wanting to support their local businesses, even if right now they want to shop online. Your business may be the only provider of a product or service in your area, which means you have a whole customer base to tap into. Get involved with local community events online, advertise in the local press or in magazines, and be active within the community on social media such as within specific groups. It could make a big difference to your sales and exposure. 

Using customers feedback as sales points 

Finally, as a business you will already have had happy customers, so why not use their words and comments as a sales point for new business? Asking for feedback is a great way to gain some solid comments from a customer. A new customer thinking of using your business or buying from you will appreciate the honest feedback from a customer more so than what you may say about your business. They can feel it more genuinely. Having feedback displayed on your website or sharing it on social media is a great way to get your message heard. 

Let’s hope these tips help you to gain the right exposure for your business. 

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