Clever Ways To Keep Your Business Connected In The Time Of COVID

COVID is presenting numerous challenges for business owners. One of the greatest issues has been trying to keep different elements of your business connected while everyone is spread out and potentially working from home. The good news is that there are a variety of smart ways that you can approach this challenge in your business model.

Instant Messaging 

One of the first options that you can explore is instant messaging. The big benefit of instant messages is that the apps you need are typically free to access. This means that everyone in your business can utilize these with ease and ensure that they remain on the same page throughout the business day. A lot of instant messaging apps also provide the option for video calls. Of course, if you want to take this one step further, you can explore software specifically for video conferences. This will ensure that you can essentially have face to face meetings with your team in a virtual climate. Or, you can discuss projects with clients. 

Another big benefit of instant messaging apps is that they are private. As such, you won’t have to worry about your key info being leaked or ending up in the wrong hands. 

Virtual Parties

You might also want to think about setting up virtual parties. This is a great way to keep clients interested and engaged in your business. Virtual parties are easy to set up and there are numerous possibilities that can make these types of events more unique. For instance, you could use a virtual photo booth. This could even be used as a way to build up some user-generated content. With clients permissions, you’ll be able to share the photos on social media like Instagram and build up the buzz around your business online. 

Email Marketing

A lot of businesses did send out bare and basic emails during the beginning of the COVID pandemic. These basically stated that the brand was there for their customers and that everyone was in this together. However, the businesses often provided no evidence that this was the case. If you are using email marketing to stay connected, then you shouldn’t make this mistake. You need to guarantee that your emails do provide real value to your customers. For instance, you might want to invite them to take advantage of some special offers to help them save money. 

Alternatively, it’s worth noting that value doesn’t need to be literal. You can deliver value to clients by offering them information that they can use and that will benefit them. For instance, you could provide useful tips about how people can stay happy and healthy when they’re stuck at home. 

We hope this helps you understand some of the ways that you can keep your business connected to employees, customers and all the key individuals in your business model. If you do this, you will guarantee that you don’t lose the spotlight and people will continue to remember your company while you offer the absolute best service to your clients.