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Why Isn’t Your Website Ranking?

Why Isn’t Your Website Ranking?

When your website ranks well on Google and other search engines, you will instantly get more visitors. The more visitors you get, the more sales you will make, and the more sales you make, the larger your company will become. It’s critical to have a decent marketing plan – which should include SEO – in place to guarantee that your website ranks as high as possible, and the best place to be discovered is on the first page of results.

However, even if you have a proper marketing plan in place, your website may still not be ranking well. Let’s take a look at why this could be the case and what you can do about it.

Photo by Brett Jordan from Pexels

It’s Far Too Soon

The best digital marketing agency will tell you that SEO requires patience. Even if you apply every strategic concept you can think of, it will not happen overnight, no matter how much you want it to.

SEO requires time not just to rank your website, but also to study, design, and execute the plan that will help you be recognized more. After that, it takes some time for Google to detect that you’ve made these important changes. Even then, it’s not a guarantee that you’ll start ranking better right away; your site will need to be analyzed to establish its worth and where to rank it.

This is why many company owners use specialists to build and manage their SEO campaigns and digital marketing. It will still take time, but it will not be the company owner’s time, allowing them to focus on other aspects of the business while their SEO is getting to work.

You Might Have Been Penalized 

If you noticed that you used to rank well and have suddenly plummeted extremely low, or you’ve vanished entirely, or you’re still not displaying in searches after having executed every positive SEO improvement, it might be because you’ve been punished or penalized. 

There are billions of web pages, and Google must rank each and every one of them. Only the best, those that provide the most information presented in the most effective manner, will be ranked highly. You’re up against a lot of competition, therefore it’s critical that you follow the guidelines while implementing SEO, or even when designing your website in the first place.

Your Competition Is Doing More

Even though it’s tempting because it’s simpler and more comfortable, you can’t have your company, particularly your website, in a vacuum. You must understand what your competitors are doing in order to stay ahead of them. Ignoring their existence merely means that they will begin to rank higher than you, and you will have no idea why.

One of the challenges here is that you assume you’re finished after you’ve put up your website, developed landing pages, and blogged a few times. In reality, there is no such thing as a finished product when it comes to SEO. Someone else will get ahead of you every time you take a break or step back from this aspect of your marketing. If you want to go to the top and remain there, you must keep going and stay up to date with SEO strategies.

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