SEO: What You Need to Know for Your Small Business

Have you recently started up a new business? You’re not alone. The coronavirus and Covid-19 pandemic has seen countless people lose their work through company collapse, redundancy and more during the past couple of years. Many of these people have gone on to set up their own businesses for various reasons. Whether you started your business to take control over your own career, to work in an industry you’re more interested in or to follow a dream, chances are, you’ve found that you’ve had to learn a lot of new skills and information along the way. Sure, as your business grows and expands you’ll hire specialists for different areas within your own team. But until then, it’s important that you have a  good understanding of different aspects of your business so you can ensure its success. One area you need to know about is SEO. Here’s everything you need to know on the subject!

What Is SEO?

So, what is SEO? Whether you’ve heard of it before or not, it will prove essential to any business with an online presence’s success. “SEO” stands for “search engine optimisation”. It is a commonly used business practice that the majority of companies with websites engage with. Put simply, the goal of SEO is to make your website rank as highly in search engine results as possible. When people use keywords related to your business, search results will appear and they’re most likely to click on the options listed first. You need your site to be listed here to prevent potential customers visiting competitors and shopping with them instead. Think about it. When did you last scroll past the first page when shopping online? You probably haven’t.

How to Get Started With SEO?

Of course, search engines are tricky beasts and you’re going to have your hands full learning how to get your site to rank well yourself. This is why it’s important to use reliable specialists when you first start out. For start ups, outsourcing tends to be best, as you get to benefit from SEO professionals without having to worry about employing them. This means not having to pay employer tax or contributions, annual leave, sick pay, pension contributions or other employee benefits. Consider agencies like https://tessa.tech/arlington-seo/ who can help you according to a set and agreed budget.

Hiring In-House

As your business grows and you have sufficient profit and demand to justify employing full time staff, you may want to hire an in-house SEO specialist. They’ll be able to get to know your business and dedicate all of their time to getting your website to rank! Many businesses use recruitment agencies to find the right potential candidates and then interview to determine who is the best fit for the company themselves.

Hopefully, the above information should help to get the ball rolling when it comes to finding the right SEO specialist for your start up. Different approaches suit different businesses, but the two outlined should work for you over time!