Outside Contributors

5 Types Of Photographs That Your Business May Need To Utilize

5 Types Of Photographs That Your Business May Need To Utilize

Image Credit Pexels via Pixabay

It’s the oldest adage in the book, but a picture is truly worth a thousand words. Not least when it comes to business and communicating ideas with customers, employees, suppliers, or backers.

Appreciating the value of photography and video is one thing. But knowing how to make the most of it is another altogether. Here are five types of images that may be required. Utilize them all to bring your brand to life.

Product Photographs

Product photography is a genuine art form, especially when trying to gain online sales. Crisp and clear images will allow the prospective consumer to imagine themselves using the product. In some cases, you may be able to add VR/AR technologies. This can help users see how an outfit, for example, would look on them.

Even if you don’t take the advanced tech route, using a portable photo box studio for your products is vital. Good lighting will showcase the products in all their glory. In turn, you should see more conversions.

Aerial Photographs

The use of aerial photography/videography has become far more accessible and affordable. And while the benefits for real estate companies and travel businesses are clear, the truth is that it can be used for many industries. The content gives further insight into the company’s background by showing the area and can produce the ‘wow’ factor.

In turn, the company gains an added sense of professionalism. Meanwhile, it is a great way to showcase a car’s driving potential, gardening landscapes, and so much more. Not least because it stand you out from the crowd.

Image by Michal from Pixabay


Whether it’s a customer or a supplier, people like to know who they are doing business with. Photos of the key personnel within your firm make a great addition to letters, emails, websites, and other forms of communication. It can subsequently strengthen the relationship that they share with your company.

Therefore, knowing how to take great headshots should be one of the top items on your agenda. The great news is that you do not need a studio or expensive camera equipment. A standard DSLR will be more than adequate.


While technically not photos, the value of infographics to your business cannot be overlooked. Infographics will educate readers of important issues in a memorable and engaging fashion. Finding a graphic designer who can create stunning graphics that match your brand will serve you well. In many cases, they’ll incorporate photos too.

Infographics are great for websites, presentations, printed materials, and many other purposes. Of course, you must avoid using them excessively. Nonetheless, their ability to create a powerful impact is huge. 

Lifestyle Photographs

Lifestyle photography may seem to have a limited use for businesses. On the contrary, it is shown that consumers now wish to feel closer to brands than ever before. The use of lifestyle photos or videos will have a dramatic improvement. Lifestyle shoots may work with members of your team or involve working with influencers.

Either way, visual media that showcases the brand ethos in style can have a telling influence on leads, conversions, and loyalty. If you want to express your brand messages in the modern era, this will be an essential feature to master.

5 Types Of Photographs That Your Business May Need To Utilize

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