Why Do New Entrepreneurs Lose Focus?
Launching your first company is a significant milestone in your professional career. For a lot of new entrepreneurs, it’s a dream come true. However, the dream needs a focused leader at the steering wheel. One thing is for sure; enthusiasm doesn’t replace direction. Unfortunately, for inexperienced entrepreneurs, the path to success is paved with obstacles that can, occasionally, distract you from your core function. Running a business is hard work. For small companies with a limited team, entrepreneurs are often forced to adopt a variety of roles simultaneously, which can lead to a loss of focus. Indeed, faced with overwhelming challenges, new entrepreneurs can struggle to maintain their focus.
Ultimately, there are a variety of things that can disrupt your attention and drag you momentarily off course. But the three main sources of worries for entrepreneurs tend to tap into the feeling of being overwhelmed. Indeed, they are often seen battling issues about their business vision, their processes, and their leading skills. Don’t let these issues distract you, though, for they are not real. Here’s why:
They don’t know how to market their business
Having a business idea and marketing your business are two different things. It’s not uncommon for entrepreneurs to use their business idea as a base for their communication campaign to the market. Your idea is the background of your company. However, approaching your audience without a vision and a strategy isn’t going to get your brand any attention. Small companies typically rely on a marketing agency to decipher the market and create a marketing strategy that will not only promote their brand but also create visibility and awareness. Ultimately, it is the role of professional marketers to connect the dots between your business idea and your target audience. Entrepreneurs need someone who can create branded campaigns to share your business vision, which will hook the audience and position the company on the market.
They waste time on the small things
Running a small company means huge responsibilities. Entrepreneurs can be tempted to cover multiple roles at the same time to drive the company forward. Unfortunately, unless you’re an expert across multiple fields, you are going to waste your time trying to manage issues that require adequate training. Popular services that businesses choose to outsource tend to include accounting, IT, and recruiting. While outsourcing comes at a cost – it’s the main reason why many small business owners prefer to do every in-house –, it can free up significant time. When you’re not busy trying to fix an IT fault you don’t begin to understand in the first place, you can focus your attention on the things you do best, aka running a business.
They copy other entrepreneurs
Successful entrepreneurs are inspiring. Not a day goes by without a young computer expert dreaming of becoming the new Steve Jobs or Bill Gate. Yet, finding inspiration in your role models or the leaders in your field can be tricky. You can’t afford to copy their moves and decisions as there’s no guarantee that their path is suitable for your leadership approach or your business. It’s a thin line between being inspired by someone and copying their every idea. Be careful to stay true to yourself.
Doubt is at the heart of an entrepreneur’s journey. But while you should embrace doubts as healthy self-questioning process, you shouldn’t let them distract you. Your business vision acts as a guiding line, which you can support through outsourcing to experts, enrolling marketers to share it with the market, and finding your unique style.
Categories: Outside Contributors