Three Ways To Boss Your Backlinking Strategy

Backlinks, otherwise known as external or inbound links, are the backbone of search engine optimisation (SEO). 

The reasons for this are ten-fold, and most of them revolve around Google’s listing preferences. Most notably, studies have shown that decent backlinks can help you to overcome so-called Google bias, as well as climbing up those search rankings thanks to third-party recommendations, etc. Get this right, and the rest of your SEO strategy should soon follow. 

The trouble is that, whether you’re running a new website or simply turning your attention to backlinks for the first time, getting started here can be easier said than done. You may find even that you don’t have the authority necessary to make this method work straight away. 

That doesn’t mean you can’t still find success here, but it is a sign that you need to think about how to boss your backlink strategy moving forward. Luckily, we’ve got some pointers to help you do just that. 

Get into the habit of guest posting

Guest posting is a fantastic idea for a variety of reasons, not least because it provides some of the most valuable backlinking opportunities out there. The real benefit to this is that you have complete control over the context and platform for those backlinks. Even better, you’re giving something back to the blogger in question, making it far more likely that they’ll consider you for backlinking opportunities moving forward. In short; you can’t go far wrong with a method like this.

Create linkable assets

The content you create on your site also matters for boosting your chances of success with backlinks, but in a different way. While guest posts are about earning yourself a regular spot, your own content should focus around linkable assets, such as relevant blog posts, infographics galore, and so on. These resources tend to be shareable/linkable to a range of businesses and bloggers, especially if they’re well researched. That, in turn, makes it much more likely that you’ll be able to build a reliable backlink strategy.

Don’t be afraid to reach out

Lastly, it’s vital to note that you shouldn’t be afraid of reaching out to pitch your site as a backlinking option to relevant websites. At this stage, your web presence is likely small, and you don’t necessarily have what you need to recommend you in the eyes of Google or anyone else. With that in mind, waiting for backlink opportunities to build in organic ways is rarely realistic. Instead, seek relevant sources and send well-written pitch emails on the subject. While you may need to send a lot of these to see any real returns, you should eventually notice that your efforts lead to initial backlinking success, which can then build from its own momentum. 

Building a budding backlink campaign isn’t easy, but it is your best chance at SEO results you can rely on. So, make sure that you aren’t neglecting this crucial aspect of your online efforts, no matter how young your website might be.