Here’s how You Could Utilise Tech to Boost your Marketing Efforts

Good businesses tend to respond to any form of marketing that relates to their mission. This is great, but if you want to get the best result out of your efforts, then you need to make sure that you are also targeting the right customer base and that you are using the most effective methods too. A lot of this will involve using the right technology. If you are not used to using tech to further your marketing efforts, then this is the guide for you.

Use AI

AI can seem very daunting at first, but believe it or not, AI is easily one of the most effective ways for you to market your business. Manage your accounts, your strategy and even target clients by utilising the power of artificial intelligence. When you are dealing with a small business, you are dealing with individuals who are passionate about everything they do and the communities they serve. If you want to try and do your best to connect with these people, then it’s a good idea for you to use artificial intelligence. This may sound strange, but it can easily help you to target the right people with the right material. By using AI, you can also save your team a lot of time and money without having to worry about sacrificing your tailored messaging.

One example of how you could achieve this is through machine learning. What is machine learning? Machine learning is a function of AI that allows it to analyse data, such as website traffic, for example, and identify patterns – for example how long a user stays on your website, or the average conversion from visitor to customer. By using AI as an asset to your business, you could easily transform your marketing efforts, making them more lucrative with minimal effort. If you want to begin creating your own custom apps to rocket your marketing efforts and company awareness, then check out Powerapps: Form and Canvas.

Host Virtual Events

Did you know that it is also more than possible for you to host virtual events through tech? This is a very good way for you to get your business name out there without having to worry about a thing. Hybrid Events are a fantastic way for you to get your name out there and you would be surprised at how easy it is for you to not only get publicity, but also respect.

Use Collaboration

When you have your strategy set in stone, you then need to make sure that you execute it well. Your marketing team need to be connected well with one another if valuable content is to be delivered. Collaboration can easily come in many different forms. Communication platforms such as Slack are very good if you want to keep everyone updated, and tools such as Dropbox or even Google Drive are good if you want everyone to be able to share work efficiently. Calendar management tech can also help you to make sure that everyone’s schedule is working well and that everyone is on the same page with what is going on in your sales pipeline.

Use the Latest Marketing Software

Email is a very crucial tool if you want to try and reach out to other businesses. It is actually the second-most popular medium for marketing, behind social media. Lots of email-based marketing efforts feel impersonal and unhelpful, but if you use software, then you can easily change all of this. You can manage your channels and you can also create a much more engaging message overall. If you can do this, then you will soon find that you are able to reach out to others with ease.