3 Smart Ways To Optimize Your Writing As A Content Writer

Content writing is a highly demanded craft, with 75% of large companies outsourcing content writers. This is because content is vital for businesses as it helps them attract more customers, sell more products, and advertise their services effectively. Additionally, content writing is a lucrative skill, as Glassdoor estimates that professional content writers can earn over $50k per year. However, to gain a wider client base and stand out from your competition as a content writer, you must maximize your skills and improve your quality of work. On that note, here are a few smart ways you can maximize your skills as a content writer.

1. Understand your audience

Identifying who you are writing for is one thing; understanding them is the other. A common mistake several content writers make is creating a post without understanding the target audience. When you understand your audience, you can create pieces that attract them to the business, as they find the content you publish relatable and helpful. Therefore, before creating a post, research the target market to know the trending topics, their concerns, and other information that can make your content relatable to them. Additionally, by understanding your audience, you can anticipate and answer their questions about the products or services being marketed. Understanding your audience ensures that your content stands out from the competition and keeps you high in demand among businesses because you produce profitable results. 

2. Learn to hook your audience

Suppose you wrote a piece for your client company but are getting the desired results. Understandably, you would be wondering why that is. This may be because you could not maintain your readers’ attention. According to experts, you have three seconds to hook your reader onto the article to get them reading. However, readers’ minds are wired to look for a reason to stay on a published piece. So, how can you hook your audience? Fortunately, there are several strategies you can consider in this regard. These strategies include making your piece personal, using emotion, inserting pictures, and encouraging questions. You can achieve these strategies in different ways. For example, you can create fictional stories to reel customers’ attention. When using this method, consider using a name generator to create realistic names of various characters, create identities, create places, and so on. You should also consider using words to get your audience hooked. However, be sure that they do not distort the readability and clarity of the piece. 

3. Be knowledgeable in SEO trends

Search Engine Optimization (SEO) is at the heart of content writing. This form of digital marketing strategy uses the placement of strategic keywords to help websites rank better on search engine sites. However, it is not as easy as it seems. Countless websites are competing to rank higher on these search engines. Therefore, you must find unique and effective ways of standing out and achieving your objective despite the competition.  A good content writer knows the trending SEO strategies and how to implement them to their advantage.