Are You Connected Enough In Your Small Business?
The key to any successful business is communication. Whether you’re just starting your small business, or you’ve been established for some time, you may be wondering what you could do to improve communications in your line of work. Thankfully, thanks to the power of today’s technology and the internet, there are a plethora of ways in which you can stay connected and keep communication levels high. Check out these great ways of staying in touch for your small business.
One of the fastest ways to get your message out to the world in this day and age is through social media. Billions of people, young and old, are now using social media every day, with the number increasing substantially. This is because you can now use social media for many other things other than just keeping up with your friends such as following your favourite celebrities, keeping up with the latest news, finding deals on shopping, and also following your favourite brands. Take some time to build up your social media status so that when you’ve got something to say, people will listen.
Keep your staff connected
One of the most imperative forms of communication should be between yourself and your staff. Without the ability to communicate with each other, efficiency can slow down and things begin to go wrong. When setting up communication for your staff, why not use this Small business network setup checklist to make sure you’ve got everything you need to keep communication levels at their best.
Meet people in person
Sometimes meeting people face to face can help improve how connected you are with them, and this is important in the business world. However, with COVID-19 and social distancing rules preventing this from happening in many areas, consider setting up a zoom call when chatting to potential investors or customers. This will help build a trusting relationship and from there on, lead to sales.
Respond to customers quickly and efficiently
One of the biggest mistakes many companies make is leaving it too long to respond to customer queries and complaints. This can create a bad reputation for your company, so be sure to respond as quickly as possible to any questions or comments you receive. It’s always a good idea to have an estimated reply time on your emails to let your customers know how long they can expect to wait for a response.
Consider other marketing strategies
There are many ways to stay connected with your customers than social media and face to face thanks to methods such as:
- Email marketing. Send out regular updates with news and offers to your mailing list
- Brochures and flyers. Have some printed to display in store windows and as reading material at surgeries.
- Television adverts. Other than social media, TV adverts are a great way of reaching your audience far and wide.
- SMS marketing. If you’ve collected customers’ phone numbers, you can use SMS marketing to get directly through to them.
With these tips, you can stay connected with your customers, and ensure that communication levels are as good as they can be!
Categories: Outside Contributors