Keeping Your Customers Happy
In every business customers are vital. Without them you simply wouldn’t be able to function and keeping them happy can be a chore in itself. Just as important it is to be attracting new customers to your business, retaining your existing customers is just as important. With the help of social media now you can quickly identify your ideal customer through the demographics. You can see the age ranges, gender, and location of your audience online, you can then tailor your content and products to suit them so that your business will always thrive. Interacting with your customers and being active online is a great and easy way to keep your customers happy.
One of the great ways to keep your customers happy is by using social media. Social media offers your customers a quick and easy way to get in contact with you as well as seeing what you are up to, what you’re selling and if you’re offering any discount or exclusive offers to your customers at the time. There are lots of different social media platforms and each of them is beneficial to reach different demographics in your audience depending on what type of business you have. Twitter is great for quick thoughts and ideas as well as interacting with other businesses and your customers in an informative way. This is great for doing discounts and tagging other businesses that you’re working with so that they can also then share it on their profiles. Then you have the platform Instagram. This focuses a lot more on quality images in a creative way that can engage your audience. It can be quite time-consuming but you can get social media managers who are experts in this field and can do it for you. With Instagram, there is the added benefit of the stories which is a post that is there for 24 hours and of a different range of engagement tools like polls, questions, and different ways to get feedback and thoughts off your audience.
Another way to keep your customers happy is to show them how grateful you are for their loyalty. This can be in the form of a loyalty scheme where if they purchase or use your business a certain part of times that they will get something free in return as a reward. You can also offer them exclusive discounts and offers as well as different levels of loyalty depending on how long they have been with you. So the longer that they have been with you and supported your business better the reward they would get. You can look at getting a Digital loyalty platform to help you with this.
Another way to keep your customers happy is to let them know they are heard. If your customer comments on your picture or replies to your tweet then reply. Ignoring or not replying could make them feel like they don’t matter. Engaging with them and having a conversation can make them feel like they are important to you and can make them more loyal to your business and support you for a lot longer.
Categories: Outside Contributors