3 Company Mishaps That Annoy Customers ‘Big Time’
It may seem as though running a business, especially a business selling a product, is relatively simple when you boil it down to its basic elements. You keep the staff happy and paid, you plan a forward approach, you innovate a product, you sell it for reasonable price, you reinvest the profits, and the cycle continues.
But even that highly simplistic view of how to run a business takes plenty for granted. It just assumes, after all, that people will begin to trust your company to purchase from you in the first place. It assumes that even all the right decisions will guarantee a profit. And perhaps something even more complex business planning analyses don’t take into account – it ignores the essential and constantly shifting relationship between a business and their consumers.
It might seem as though the business has all the power here, but you’d be surprised how an efficient boycott, reputational damage, or simple disappointment can lead a once titanic business to fall. Just look at how BlackBerry once dominated the market, and how their lack of appreciating the new format of smartphone apps led them to cede the market almost entirely to Apple.
So, the last thing you wish to do is to annoy customers. But in order to avoid that, you need to know how to do it. Let’s consider that, below:
Unfinished products can cause much in the way of indignation, and for clear and obvious reasons. When customers feel as though they’ve been used as a ‘test batch’ of buyers then they quite rightly wonder about if even you’re sure about the value of your service. This is why so many software companies use testRigor to make sure that their software can stand up under pressure and real-life cases of use, because otherwise, users will be familiar with the error reporting more than any other functionality, and they’ll find that frustrating.
A Lack Of Client Outreach
A lack of client outreach can make it seem as though your firm isn’t so caring about their business in the first place. That doesn’t mean you have to keep up with them constantly, but asking them how their service has been, allowing them to set their preferences, using discounts or promotions and rewarding loyalty can keep a client around. Failing to do any of this makes them look to brands that will.
Interacting with your company shouldn’t feel like having to translate an old scroll lifted from an ancient tomb. It’s important to be clear, concise, and particular about what you offer, what your products do, what your services can provide, how your subscription works, and what you expect from customers trying to onboard. Without that, customers will rightfully become annoyed with you and your inconsistent communication. It’s best to see how competitive firms in your industry do this, and why that matters. It can also be worth investing in premium copywriting services to help you.
With this advice, we hope you can avoid company mistakes that annoy customers big time.
Categories: Business & Social Media, Outside Contributors
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