13 Ways to Make Your Customers’ Lives Easier

As a business, a big part of your job is about keeping your employees happy, and one of the best ways to keep your customers happy is by ensuring that you can make their lives as easy as possible, at least when they are interacting with your company.

With that in mind, let’s take a look at some of the best ways you can make your customers’ lives easier right now:

1. Offer amazing customer service training

The one thing that will probably make the most difference to how easy your customers find their interactions with you is having the best customer service agents in the sector.

If you train your customer service staff so that they know the business inside out and if you can give them the power to make decisions to help your customers out, then should they need to get in touch with your business for any reason, they will find that they are helped in a swift, reliable and satisfactory way and this will make so much difference to how they perceive your company.

2. Create a mobile app

Creating a mobile app that lets customers do a range of things from booking appointments to finding information fast, an app like this Summer Camp Mobile App that handles registrations in a flash, will really help to make your customers’ lives easier, especially now when most people use their phones as their primary way to interact with companies online. Apps are more efficient and customers like efficiency because they do not want to spend an age doing what they need to do.

3. Ensure your website is up-to-date

There are few things customers find more annoying and more frustrating than a poorly designed website that is difficult to navigate, slow-running, and takes an age to load. So, if you want to make life easier for them, then you really do need to ensure that your website is up-to-date, features a simple layout, and is optimized to work on a wide range of devices.

4. Tailor to their needs

Something else that you should bear in mind is that you need to tailor the ways you interact with customers and enable customers to interact with you, to meet their specific needs.

For example, older customers might still .ike to get you on the phone or email you when they need help whereas younger people might be more comfortable with Tweeting you for support or speaking to you via o online chat.

Work out who your target audience is and do some research into the ways they like to get things done, and make sure you tailor your company’s approach to them if you want to make life as simple as possible for them when they are interacting with your company.

5. Let them do things for themselves

So many customers get frustrated when they cannot cancel an account or change their passport without first calling your customer service agents to get in touch with them. This is very annoying when they just want to complete tasks quickly, so be sure to set your websites and accounts up so that customers can change things for themselves. But, be sure to do so securely using things like two-factor authentication so that their accounts are still as protected as possible.

6. Offer a wide range of payment options

Another thing customers hate is not being able to use their preferred methods of payment to make a purchase. Some customers find it easier to use Paypal, for instance, because they do not have to enter their details in every time, whereas others prefer to use their credit card for the extra protection it offers.

The more potential payment options you can offer, the better the experience will be for the customers, and the more likely they are to make a purchase at the end of the day.

7. Let employees use their initiative

Letting your employees use their initiative when working is not only good for your business as you will often find that employees who are trusted to make their own decisions are often very good at finding better ways of working in terms of productivity. But also for employees who can get the help and assistance they need when they need it most.

If employees have to stick to a script or follow a certain procedure even in unusual circumstances, this will often lead to customers feeling frustrated because they cannot get what they need without jumping through a whole lot of oops.

Of course, there have to be limits to what staff can and cannot be allowed to do, but giving them more leeway to use their own initiative when dealing with customers is almost certainly going to help to make everyone’s lives easier. 

8. Ask for feedback

So many businesses do not ask for customer feedback and they are not as strong because of that. If you are serious about making your customers’ lives easier and building up a loyal customer base, then you really do need to be regularly asking for feedback from existing customers.

Why? Because when you know what you are doing right and what you are doing badly from the customers’ experiences, then you can make changes to your operating practices that will ensure that your company is doing all it can to give the best possible service it can.

Of course, this only holds true f you listen to the feedback and act on it – if you never make any changes, then collecting feedback is just going to be a pointless exercise that will not improve your business or your customers’ lives one bit.

9. Get to know them

This will not apply to all businesses, but if you have lots of interactions with your customers, getting to know them by name, and maybe finding out a little bit about them, like whether they have kids or what jobs they do, can be useful.

The more you know about your customers, the better able you will be to greet them and make them feel at home, and the easier it will be to notify them about special offers and new products that might be useful for them and their families specifically.

Getting to know your customers also makes for excellent customer service.

10. Go above and beyond

If you go above and beyond for your customers, you will almost certainly make life easier for them. There are lots of ways to go above and beyond from upgrading them to next fast shipping at no extra cost to taking the time to walk them through how to use your new product or service so that they can hit the ground running with it.

11. Use plain language

Most sectors tend to have their own jargon that is unique to the industry they are operating in. This jargon is fine and often useful when talking with colleagues and professionals in the industry but many customers find jargon difficult to understand.

If you want to make your customers’ lives easier, and you want to make more sales, then using simple language, short sentences, and cutting out any jargon, will surely help you to do so.

12. Fix your mistakes

If a customer reports an issue to you, then you should take it seriously, investigate it quickly, and if you find that your business has made mistakes, you should do everything in your power to ensure you fix them swiftly with an apology and maybe even some form of compensation.

Customers are humans and they understand that all humans make errors from time to time, so they will mostly be willing to forgive any mistakes you make, but if you make their lives easier by dragging your heels, refusing to admit there is a problem, and not fixing the issue as soon as you can, they will be a lot less forgiving, and you will probably end up with lots of bad reviews as a result, too.

13. Stay up-to-date

Staying up-to-date with the latest technologies, trends and customer service practices in your niche is so important as it will mean that your business can stay as efficient as possible, and more importantly, offer the customers what they need when they need it most.

Staying up-to-date will also help to ensure that your company stays competitive because, if you do not, and you fall behind the competition, there will be little incentive for customers to choose you over the competition in any case, Yes, you might need to invest a bit more, but it will be worth it.

As you can see, there are lots of fairly basic things you can do to make your customers’ lives easier, and when you do that, you are making it easier, and more desirable, for them to become regular patrons of your company, which is great news for you! So, be sure to implement as many of the ideas above as you can and your business will be all the better for it.