If you’re going to run a small business, you’re going to have to lay focus on marketing. It’s absolutely essential for any business’ success – big or small.
Marketing automation refers to the technologies and software platforms that are specifically designed to market effectively multiple channels online while automating repetitive tasks.
Many businesses understand that they need to have a social media presence, but without a digital expert in the ranks, you could find yourself lacking direction and posting messages for the sake of posting, instead of having a clear thought process behind them.
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.
Still, there are unreached numbers and distant quotas. What could be done now–just a few weeks before the year ends–to seal the deal, or maybe even to put these deals in a better position for 2017?
Matt Sweetwood among Brand Quarterly’s ’50 Marketing Thought Leaders Over 50 in 2016′!
If you can’t get engagement on your social media posts, get your employees to help. Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.
On LinkedIn, on your birthday, the present they give you is a deluge of messages from you connections IN YOUR MESSAGE INBOX. Add that to the spam messages you get daily and the people thanking you for endorsements you actually didn’t give and you have an inbox that is fried.
In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.