Outside Contributors

How To Be There When Customers Need You

How To Be There When Customers Need You

Customers can need you at any time during the day and even at night. Whether they are casually browsing your website during the evening and want to find out more about your products or need to book an appointment with your consultants, they want to be able to reach you easily. 

Unfortunately, you’ve got only a limited number of hours in the day. As tempting as it is to transfer all customer notifications to your smartphone, the truth is that you can’t handle every single query by yourself. Yet, your customers can get impatient when they don’t receive the support they need in real-time. So, we’ve asked business owners who have built their success on being present for their customers… and here’s the bonus: it’s completely hassle-free. 

Don’t miss their calls

Most customers try to call your business during opening hours. But, unfortunately, it doesn’t mean they can reach you. During peak times, it is virtually impossible for your team to answer every single call. That’s precisely when a dedicated call answering service can make all the difference. It guarantees that calls are answered. Additionally, call assistants are trained to handle simple queries and even book appointments on your behalf. So not only you don’t miss calls, but you can also rest assured that your customers can get a useful answer. 

Keep your deliveries on time

Customers want to know they can rely on your brand to deliver their order when it’s due. Unfortunately, things don’t always go as planned for businesses that try to set up their shipping services in-house. Delays, inaccurate delivery schedules, and missed deliveries are frequent for the DIY strategy guys. Here are two magical words you want to remember: order fulfillment is the answer to keeping your delivery promises. Indeed, third-party logistics services are specialized in processing and managing shipping and delivery requirements. And because they work with the tools and partners small businesses wouldn’t have access to otherwise, they can significantly improve your reputation. 

Help them find an answer

Offering content that tackles customers’ queries is precisely the function of your website. But your FAQ page can completely make or break the deal. A good FAQ page will provide guidance and serves a real purpose. A common mistake with FAQs is to use it as a secondary “About us” page, creating fictional questions about the company so you can add more SEO-targeted content. However, most customers have real and precise queries involving payment process, shipment, services, troubleshooting, opening or closing an account, etc. A purposeful page can address their questions and help them carry on the visit. 

Invest in reliable tech

Even the online world knows peak times. During peak time, customers can experience delays and server errors preventing them from interacting with your website. Unfortunately, when peak time issues become a frequent occurrence, customers prefer to turn to your competitors. Scalable servers are a cost-effective and strategic response to high volumes of traffic. They will scale up when you receive more web visitors and scale down accordingly when volumes decrease. 

Becoming a brand customers can rely on is a top priority for every business owner. However, your quest for reliability also needs to include solutions that can assist customers when you can’t. Tech tools and smart services can bridge the gap between customers and your brand. So what are you waiting for to show them they can count on you any time? 

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