Once you’ve identified a scaling opportunity, whether it’s a new location, offering a new product or service, or something else entirely, you have to next figure out what it takes to get there. Here, we’re going to look at examples…
Marketing automation refers to the technologies and software platforms that are specifically designed to market effectively multiple channels online while automating repetitive tasks.
Here in the U.S we like to think were the king of everything, but the numbers show there are 8 times as many active Instagram users outside the U.S. I previously wrote about 13 power tips from six successful U.S. based Instagrammers. So, I decided to reach out to four business power users on four different continents and ask their thoughts on the value of Instagram in their region and some of their best tips. Here’s what they told me:
Please enjoy this video where I discuss the re-invention of the camera store and photography business I operated for 28 years and my new role as US CEO of the new social media platform, beBee.com – and why personal branding is a crucial part of being successful in today’s connected world.
If you are running a photo retail store, I don’t have to tell you 2016 was a difficult year for photo retailers. If natural disasters killing camera production and supply wasn’t bad enough, we had Amazon adding same-day delivery to major markets—trying to compete directly with the instant gratification one gets from buying locally.
Matt Sweetwood among Brand Quarterly’s ’50 Marketing Thought Leaders Over 50 in 2016′!
This is a short and focused part of my interview with WNPV Radio about beBee.com and how to make a resumé that stands out
If you are not using your personal Facebook as a tool to build awareness for yourself or your company’s brand, you are missing out on arguably the world’s most powerful, free marketing tool. Facebook is used by more than half of the world’s online population…
Simply put: all our customers were going out of business, our product was losing margin, and our competition was growing in number, capability, and size. I had to do something or my family’s 60-year-old business would also be done.
And then our keynote speaker, Vicente Fox, the former President of Mexico spoke. What, I wondered, would his talk have to do with clever marketing? “There’s no limit to what you can do in your life with a purpose,” he said, “but it is a purpose that has to be…