If you can’t get engagement on your social media posts, get your employees to help. Every smart entrepreneur knows that you need to use social media to effectively market your business and your brand.
Matt Sweetwood is known for his innovative and transformative ideas as a marketing, social media and business-development consultant. He has experienced professional and personal success as an award-winning marketer and CMO club member and as president of Unique Photo, through his reinvention of the modern camera superstore. Sweetwood is currently writing his first book, Man Up, and is a regular contributor on national TV and to several publications in the business, social media, marketing. parenting, ethics and politics arenas.
It’s time to stop media outlets and internet sites from publishing allegations made in a divorce. People’s lives and reputations are being unfairly destroyed. Mostly this happens to men since it is a time-honored tradition to cast men as villains in divorce.
On LinkedIn, on your birthday, the present they give you is a deluge of messages from you connections IN YOUR MESSAGE INBOX. Add that to the spam messages you get daily and the people thanking you for endorsements you actually didn’t give and you have an inbox that is fried.
As a result, I have had a full schedule of high pressure power business meetings. Those who have participated in these kinds of meetings know how they typically go. You meet in some nondescript conference room, shake hands, greet each other, small talk for 30 seconds and get to the business at hand. When the business is done you shake hands and head off on your merry way.
In 2006 I realized our photo distribution business at Unique Photo was in serious jeopardy. The conventional model of selling film, paper, chemistry and photographic accessories to photo retailers was no longer working. The future for us was bleak.
In this podcast, I talk about why you only need to surround yourself with positive people that give you love and are successful. And once you do this, you’ll attract people who will help and support you, and your life will change significantly.
In this podcast, we have a dad calling in who is suffering from PTSD while going through a divorce. Not an easy scenario, but can he get full custody and keep a good relationship with his kids?
In this podcast, I am talking with a dad who is going through some rough time. We talk about how to stay – can we stay? – A good father when our kids challenge us greatly. And what’s the take home message? The love of a child by a father can transcend everything.
Is it possible for someone who clearly is such a great dad to actually be dangerous and apocalyptic to this country? I say the answer is absolutely not.
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.